PUBLICATIONS
Paul E. Stillman*, Lee, Hyojin*, Xioayan Deng, H. Rao Unnava, and Kentaro Fujita (2020), “Examining Consumers’ Sensory Experiences with Color: A Consumer Neuroscience Approach,” Psychology and Marketing, July, 995-1007. https://doi.org/10.1002/mar.21360
(* denotes first authors)
Deng, Xiaoyan, Rao Unnava, and Hyojin Lee (2019), "Too True To Be Good? When Virtual Reality Decreases Interest in Actual Reality”, Journal of Business Research, 100 (July), 561-70. Download
Stillman, Paul E., Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, William A. Cunningham, and Kentaro Fujita (2017), “Neurological Evidence for the Role of Construal Level in Future-Directed Thought,” Social Cognitive and Affective Neuroscience, 12 (6, June), 934-947. Download
Lee, Hyojin, Kentaro Fujita, Xiaoyan Deng, and H. Rao Unnava (2017), “The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal_Level Perspective,” Journal of Consumer Research, 43 (5, February), 707-25. Download
Deng, Xiaoyan, Barbara E. Kahn, Rao Unnava, and Hyojin Lee (2016), “A ‘Wide’ Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice,” Journal of Marketing Research, 53 (5, October), 682-98. Download
Lee, Hyojin, Xiaoyan Deng, H. Rao Unnava, and Kentaro Fujita (2014), “Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level,” Journal of Consumer Research, 41 (4, December), 1015-32. Download
- Selected Media Coverage: Chicago Tribune, Science Daily, Deccan Chronicle, Psys.Org, etc.
- Winner of Edward F. Hayes Graduate Research Symposium, The Ohio State University, 2014
Yi, Youjae, Taeshik Gong, and Hyojin Lee (2013), “The Impact of Other Customers on Customer Citizenship Behavior,” Psychology & Marketing, 30 (4, April), 341-56. Download
Paul E. Stillman*, Lee, Hyojin*, Xioayan Deng, H. Rao Unnava, and Kentaro Fujita (2020), “Examining Consumers’ Sensory Experiences with Color: A Consumer Neuroscience Approach,” Psychology and Marketing, July, 995-1007. https://doi.org/10.1002/mar.21360
(* denotes first authors)
Deng, Xiaoyan, Rao Unnava, and Hyojin Lee (2019), "Too True To Be Good? When Virtual Reality Decreases Interest in Actual Reality”, Journal of Business Research, 100 (July), 561-70. Download
Stillman, Paul E., Hyojin Lee, Xiaoyan Deng, H. Rao Unnava, William A. Cunningham, and Kentaro Fujita (2017), “Neurological Evidence for the Role of Construal Level in Future-Directed Thought,” Social Cognitive and Affective Neuroscience, 12 (6, June), 934-947. Download
Lee, Hyojin, Kentaro Fujita, Xiaoyan Deng, and H. Rao Unnava (2017), “The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal_Level Perspective,” Journal of Consumer Research, 43 (5, February), 707-25. Download
Deng, Xiaoyan, Barbara E. Kahn, Rao Unnava, and Hyojin Lee (2016), “A ‘Wide’ Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice,” Journal of Marketing Research, 53 (5, October), 682-98. Download
Lee, Hyojin, Xiaoyan Deng, H. Rao Unnava, and Kentaro Fujita (2014), “Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level,” Journal of Consumer Research, 41 (4, December), 1015-32. Download
- Selected Media Coverage: Chicago Tribune, Science Daily, Deccan Chronicle, Psys.Org, etc.
- Winner of Edward F. Hayes Graduate Research Symposium, The Ohio State University, 2014
Yi, Youjae, Taeshik Gong, and Hyojin Lee (2013), “The Impact of Other Customers on Customer Citizenship Behavior,” Psychology & Marketing, 30 (4, April), 341-56. Download
